According to Burberry, Brit Rhythm for women, its new women’s fragrance—the first produced in-house since it put an end to its 20-year licensing contract with Interparfums last year—aims to combine femininity with a rock-and roll-edge.

Going with the theme, the campaign features 22-year old model Suki Waterhouse (AKA girlfriend of Bradley Cooper) and George Barnett, drummer for These New Puritans. A capsule fashion collection has been designed to coincide with the launch of the fragrance.